Megan Haynes

Ferrero’s Kinder Surprise is rolling out a giant touring egg in light of its 40th anniversary.

Of course it’s not just a giant egg – inside, consumers can get their photos taken in an old-school photo booth. But as they wait to say “cheese,” a Kinder egg drops through a specially-made chute, hopefully putting an even bigger smile on kids’ faces, says Shoshana Price, group brand manager, Ferrero Canada. Afterwards, kids can head out to play with their toy on nearby tables.

http://strategyonline.ca/2014/08/22/kinder-snaps-surprises/